Brand of BlackBerry smartphone is now no longer as it used
to. Mobile which has a distinctive appearance with its QWERTY keyboard is also
now no longer popular in the market. Even in the last quarter in 2014, the
Canadian company only managed to sell 1.6 million units of smartphones in
worldwide.
The smartphone sales levels also decreased drastically when
compared to the same period in the previous year. Please note, in the fourth
quarter in 2013, the BlackBerry sold as many as 3.4 million smartphones in
worldwide. And if it happens to be a decline of 1.6 million units, of course
this is very worrying.
Even so, the BlackBerry is not fully under miserable
conditions. The company is now led by John Chen is having a positive side in
the field of software. They also claim that there is an increase in revenue
from the software segment by 20 percent. The total revenue generated from the
software segment reached 67 million USD and dominate 57 percent of the total
revenue of the BlackBerry.
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